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Drive Traffic, Drive Sales: Mastering Keyword Research for Affiliate Marketers.

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  • Post last modified:25/03/2024

Drive Traffic, Drive Sales: Mastering Keyword Research for Affiliate Marketers.

I am asking myself: How can I get more views for my content, both on TikTok and on my blog?

As you know I am using my blog to document my affiliate marketer journey. I also use TikTok as my primary platform to build an audience. It is a crowded place hence I had a question:

How to get ahead of the competition, in other words how to master keyword research for affiliate marketing?

I needed to know what other people were searching for. For this, I needed to know the keywords they were using for search engines, so I could provide related content for them.

There are 4 different types of keywords based on intent:

-Informational – how to, what is, guide…

-Commercial-comparison- (indicates that the user searching for a product or service before making a purchase) Best … in…, review, comparison, vs.

-Transactional -buyer intent keyword – …company near me, buy, order, download

-Navigational– … official website, …login

The other keyword criteria are defined by the number of words:

  • Short-tail keywords: one or two words, that are broad, high search volume but highly competitive.
  • Long-tail keywords: 3 or more, they have lower search volume but higher conversion rates as they target more specific queries. 

The next question was how to find good keywords for affiliate marketing?

Method No 1.

As I mentioned at the beginning, firstly let’s use our brains, and type into Google what I would type when looking for the specific subject.

For this example, I would be using hair loss.

When typing into the Google search bar it suggested most related searches.

Now to extend this search we can add the letter “a” in the search bar to see new suggestions, then type “b” and all the way to “z”.

Time consuming but I was able to discover some nice keywords.

Also on the same page, we have more help from Google: People also ask search- just below. It has drop-down arrow. The more questions we click, the more suggestions we get. On the same page, scrolling down just at the bottom, we have again Related Searches.

Method No 2. 

Using Chat GPT with a prompt like:

Act as an SEO expert and help me discover what keywords I should use in my blog post about “hair loss”. I am looking for related concepts, ideas and phrases that Google would expect to see in an article about the above topic.

Here is the response:

I also recently discovered Perplexity and the same prompt generated a slightly different result.

I like to use Perplexity AI because provides sources of information. On the side small widget provides related videos, so it’s a time saver for YouTube searches.

Method No 3.

Keywords Everywhere.

It is a Google Chrome extension that provides search volume for each keyword. It also gives ideas for related keywords and long-tail keywords presented in a separate widget on the right-hand side. I have a bronze package for $10 gives 100,000 searches, so I consider it almost free.


The huge benefit is that it allows templates for Chat GPT to generate prompts. And yes, it works with a free version of Chat GPT.

Additionally paid version helps to find trendy # hashtags for Instagram.

This tool deserves a blog post on its own.

Method No 4. 

Two tools provided by Neil Patel:, also Chrome extension, but must have an account. It enables one to do keyword research and competition analysis. Shows monthly search volume and cost per click. Also provides data for sites like YouTube, Bing or Amazon.

Another tool he provides is where you get 3 free searches per day. You get a nice graph showing suggested term and their volume. Lifetime access is $99 for one user and 100 searches a day, so a good option. 

Method No. 5 is probably the best tool for SEO but it is pricey. It has a free option but has many limitations, only showing 10 results at the time.  You can find it here:

The slightly cheaper option would be from another market leader. 

How to do keyword research for affiliate marketing using some of the above tools?

My goal is to find keywords with a quite high search volume of at least 500 and low Keyword Difficulty (KD) ideally below 30.

I go for Ahrefs free keyword tool:

Interesting results.

Digging deeper, using their suggestions I found many keywords I can focus on:

Based on my research I have at least 8 keywords I can use to write a blog post and provide good content. This also will allow me to insert affiliate links to generate sales. I checked, search engine for affilate programs and here is what is available for sale :

Hope this research can help many affiliates at the begining of their journey. This mostly free tools would is a must for anyone wanting to provide content all over internet. This way you will know what people search for and then just give it to them. Please let me know in the comment about any other keyword research tools for affiliate marketers that you are using? There is many options but not sure how good they are.

Also please subscribe to my newsletter for more insights I will share for affiliate marketers. Next article would be about keyword research for TikTok.


This Post Has 5 Comments

  1. Phil Ramage

    I’ve never understood people’s obsession with SEO and keywords. Concentrate on good content, and the people will come.

    1. Tom

      This is why I have written this article.
      Without keyword research people will not find your content even if it is good.
      Good research will reveal what people are searching for and then simply deliver with good content. This also will show you where all big sites dominate your niche and even with good content you do not stand a chance to compete.
      Highly advise to do proper keyword research with free tools, to find low-hanging fruit and deliver with ease.
      Hope that helps. Tom

    2. Nathan

      No matter how good your content is, if no one is searching for it, or no one is asking the questions you’re answering the people won’t come.

      Sure you have to provide good content, but it’s just as important to know what to write about. And this type of keyword research can also help generate ideas for your content.

  2. Eleanor Hope

    Thank you for sharing your knowledge of keywords in video marketing and blogging. I enjoyed it & will use it more in the future.

    I appreciated the breakdown of the 4 different types of keywords based on intent.
    I knew Method 1 & 3, and have used them occasionally.

    Method 2 – am very excited to use ChatGPT for this, had not known about it.
    And have registered for Perplexity AI!!

    Your exploration of keyword research methodologies and tools and willingness to share is a valuable resource for affiliate marketers at all levels.

    Thank you.

  3. Nathan

    Very helpful information. I’ve tried asking chatgpt about youtube searches – it gave me an answer but also let me know it’s data was over a year old. I do use it to help me write youtube descriptions and meta descriptions for my blog posts, and tell it to maximize for SEO, but I’ve never thought about telling it to “act as an SEO expert and help me discover keywords”; I like that idea and I’m going to try that.

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