Paid advertising for affiliate marketing

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  • Post last modified:02/03/2024

Last month I was considering what should I use in terms of traffic: paid ads or content creation for social media.

Here is a quick update on my journey in February.

In this post, I’ll share:

  1. Why I decided to revamp my blog.

  2. Why I decided on paid advertising as my traffic strategy.

  3. I have created a video using AI.

I decided to give my blog a more professional outlook.

After checking a few options, I decided to change the theme for Blocksy. Is a free version, although can be upgraded, but I don’t need to do that now.

I wanted it to be minimalistic and easy to read. There still is some work to do. I need to upload future images to show with every post. I need to decide on branding colors etc but that can wait.

Let me know what you think, any suggestions are welcome.

Within our Beginners Advantage training, we moved to the traffic generation part.

We needed to think about traffic for our blog and the offers we gonna promote. I see Dean pushing free content to grow followers, convert them to raving fans and eventually get them on the email list to follow up.

I looked at different so-called free traffic methods and decided to do YouTube videos. I know that YT prefer long-form content so people stay longer on the platform. I learned that my shorts are there to build brand awareness and to help drive traffic to our pillar video.

Last Friday Sophie had a great introduction to starting to create a YouTube channel. She pointed out what is important from the beginning, and what is not. Good tips there to reduce overwhelm.

I know that our videos can be repurposed for other platforms, but I am not sure if this won’t cause my overwhelmed. Every platform has its requirements. Also, I was always taught to stay focused, so learning how to post on 5 platforms would require a lot of time and at this moment seems impossible to me.

So I picked one: Youtube as my secondary source of traffic. Also as it is a search engine, one of the most important aspects is keyword research. I know that people make videos based on keyword difficulty. This is something I need to focus on.

Google Ads for affiliate marketing

Here is my challenge:

Creating a video needs good keyword research, good copywriting skills, good call to action, awareness of what is allowed to prevent an account from shutting down, learning how to edit a video, how to create a thumbnail, how to use hashtags… and many more aspects that I am not aware of right now.

Now let’s think about metrics. Experts say I need 1 million to 4 million followers on Instagram or TikTok, to get 150 leads a day. Dean said we just need around 1000 true fans. As you remember I got 160 subscribers to my email list within 2 days using Google ads. I paid around £50 and spent half a day to create it.

Primary source of traffic: paid advertising.

Why do I need to learn all these new skills, when I can get results faster by using paid advertising? Social media content creation this is not what I want to learn.

Google ads editor for affiliate marketingSo I decided to carry on with paid Google ads! I want to master them to get better results. Doing keyword research and focusing on high-converting landing pages is what I want to master.

I agree that creating free content can grow and could get me good results in the future. Another matter is how to convert followers to paying customers. There is so much to learn, and probably even more aspects I am not aware of.

I am a property investor, I know first I need to put money in, to get a return. Typically spending £30-40k to buy a property, then some extra to renovate it and all this to get a 5% ROI return on investment.

With affiliate marketing, I need to pay for Google ads to build my list. Experts say that every person on my list should bring me anything from 50 pence to £1 a month as revenue as long as they stay on my list. So 10k subscribers should give me £5-10k a month. The question is how much would I need to spend, to build that? Follow my blog to find out, as I am going to set up a few paid campaigns to find out that. I will measure all my efforts to see what works.

So after deciding that I would do paid ads, I needed to decide which platform I was going to use.

We have Google ads and Facebook ads to choose from.

I created a video about the pros and cons of using them both from an affiliate marketer’s perspective. What are the key differences and what would be the best for me? During that creation, I found out how long it takes to create 5 min video. I also recorded myself in front of a camera with the same script, but it has not yet been posted, as I got stuck with editing it.

Let me know in the comments what you think about that video. Do you like it?

I created it with AI help. Would it be shown to a wider audience on YouTube? What is your experience with AI-created videos?

 

This Post Has 18 Comments

  1. Andy Jacobs

    Hi Tom, overall, I was very impressed with the AI generated video. However and to be honest, I did find it quite confusing and overwhelming. I hope it works out for you.
    Andy

    1. Tom

      Thank you, this was the first attempt, hopefully next one would be clearer with the message.
      Speak soon. Tom

  2. Tony Simms

    This is so timely for me! I am also considering paid ads, and looking at YouTube AND I have just started to use AI to create videos. Your pros and cons for each is very helpful thanks

    1. Tom

      Thank you Tony.
      I found that using AI to generate video is very easy. The question is how would it be perceived by the audience and YouTube algorithms. It takes longer to edit, find keywords and create graphics before uploading. It was good fun while creating.

  3. Ernie

    Tom – I really like your new blog look. I am currently under the dilemma of choosing a primary source – paid or organic. Your video was very helpful in reviewing FB vs Google options. It’s like you did most of the research for me in this area so thank you! Just curious, what AI tool did you use to create this professionally made video?
    Ernie recently posted…It Sure Looked Good In The Driveway…My Profile

    1. Tom

      Thank you Ernie.
      I used Pictory to generate the video. As long as you prepare the script earlier, it will take only a couple of minutes to prepare. I just needed to replace a few screens with more accurate ones and decide on the lector’s voice. I have a paid version so I am not sure what would be available within a free trial

  4. Sarah Goulding

    This is something that I’ve had in the back of my mind. I’m not quite there YET but I will certainly visit this blog post again when ready to decide. Thank you for sharing.
    Looking forward to seeing the advert with you in. Good luck!

  5. Sherri Pulcino

    Tom,
    I do like the new look of you blog. Simplistic and easy to read, no distractions. I have considered paid ads but not sure where to start. I though about using AI, but I have made several videos using CapCut to help edit. You video was helpful.
    Sherri

  6. I appreciate your research on the pros and cons of advertising on Google and Facebook. I find it somewhat baffling but doable. I look forward to seeing which you choose and your success.

  7. Alison Blaire

    It’s great to see your strategic approach in exploring different traffic generation methods, such as paid advertising and content creation. Your detailed insights into the challenges and considerations of using platforms like YouTube and Google Ads for affiliate marketing show a thoughtful and proactive mindset toward maximizing your efforts and are very informative, appreciate the share!

  8. Eleanor Hope

    Hi Tom,
    I like your new layout, it’s clean and easy to navigate.

    Don’t know much about AI in video but was impressed. Very informative and has lots to think about.

    I was torn between possibly slowing down the speed which might make it longer…

    I think maybe adding like a checklist – or something like a comparison page with the key points- to see the differences between the two…
    Eleanor Hope recently posted…Words of Wisdom Or What?My Profile

  9. Katrin

    Blocksy is a great theme, I use that too for two of my websites.

    Quite honestly, I’m not a fan of AI-generated videos. While the information of course is valid, the content is very impersonal and unengaging in my view. There will be tons of videos all looking similar. But maybe it works, what do I know 🙂 Not my cup of tea though, I like doing personal videos being a real person who speaks to other real persons.

    Paid advertising is a quicker way to reach people, as you’ve already discovered. I hope it will all work out great for you!
    Katrin recently posted…Opt-in Page – What It Is and How I Learned To Create OneMy Profile

  10. John

    Tom, fantastic post. Your video is A+. It is so what I needed to hear. Pictory is totally amazing and I have not heard about it.
    Thanks for sharing such good useful info.
    John

  11. Atif Perwiz

    Tom, for the moment I’m sticking with organic traffic. The reason I’m doing that is because I want to learn how to do it and I wanna be able to create my own content and get confident in front of the camera and learn it as a skill. Secondly, I like my audience to see me and hear me as I think that will build a more personal relationship if they can actually see me. Later on down the line, I will try Google or Facebook ads and all solo ads as well. I liked your video it’s very informative and looked quite professional. The only thing I would add if you did the voice over it would create a more personal ad that people would I identify with you. I wish you all the best keep up the good work you’re doing amazing thanks, Atif
    Atif Perwiz recently posted…Unlock both locks on the door if you want success in Affiliate MarketingMy Profile

  12. Robert Klein

    Tom, I have lots of experience with creating videos with an AI voice narrator. While I feel much more comfortable doing so – I am told it may come across as boring – and adding in head-shot video and your own voice would be better. Still – for me – that would mean a lot more work.

    For your benefit, I’ll recount the way of running a marketing campaign with Google Ads – the way I did it.

    It takes a lot of testing of campaigns and it is mucho expensive. Aim for a short-form video of around 2 minutes long. When folks click the button you tell them to click, it takes them to a landing page. That landing page would contain copy with the sole purpose being – to get your audience to click and watch the embedded video that you would place on your landing page. That embedded video may be one of the lead magnet videos we have but it should contain a call to action so you might have to add that in with your AI voice. And at some point you may want to introduce a lead capture page.

    The whole intent of the Google Ads campaign on YouTube is to keep them watching to finally click/tap that button to get to your landing page (and keep their interest enough to they don’t click ‘Skip’ and continue watching the video they were so rudely interrupted with your video by lol. As an advertiser you only pay when your video ad has been viewed for over 30 seconds.

    The campaigns I had running ran usually with a $70-$100/day budget. But there was a lot more automation involved with customer information being sent to a third party where I could take that information and feed it back to the Google ads and the AI would find your intended audience and help increase your ROI exponentially. That was the theory and I saw others doing it but I never got to that point in my campaigns. I’d certainly go back to that type of advertising at a time that I felt more comfortable financially. I’m just not there yet.

    I put an example landing page as my website to give you an idea for the layout.

  13. Vanessa Lea

    Hi Tom,

    I think AI video would be great if combined with you as a part of it. By itself, it feels a little impersonal. I want to get to know you as someone with knowledge about what you know about a subject. If I can’t see or hear you, I probably won’t likely want to revisit your videos. There is a lot of competition out there, and I think you could do a much better job explaining something than hearing a robotic voice and images. Your blog post in general is a great topic and very helpful for understanding the different advertising methods.

  14. Marc

    Hi Tom,
    Inciteful and very informative blog this week!
    I’ll be taking a few weeks off in the coming weeks and during that time, I’ll be reviewing how I’ll go forward for traffic — will definitely be looking at your video to get more info and learn a few tricks from you I’m sure!
    All the best!

  15. Lauren Millman

    I really enjoyed your video! I’m glad you shared that. I’m very impressed that you were able to use AI to help you create that. I’m very naive when it comes to AI but I’m really wanting to learn more – thank you for showing me one more example of what is possible. I look forward to seeing more of your content in the future!

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