How my online mentor lost my trust!

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  • Post last modified:28/03/2024
Online Marketers Journey
How I started to learn online business the hard way…









In this post, I want to share a short story about my affiliate marketer beginners journey. I will also reveal how I got my clarity about my niche.

When I wanted to start making money online I looked at tons of free stuff around the internet mainly on Facebook and YouTube. Soon I was bombarded with many lucrative options. 

One guy, let’s call him Mr X, invited me to a webinar. It is a form of online presentation.  After two hours of his talk, I bought his program.  The package included mentoring and training with a few hours of pre-recorded videos. So he became my first online mentor who will be guiding me now.  He built his credibility in my eyes, has his platform and we will meet regularly every Wednesday on a life coaching webinar. At this point, I trust him fully and can’t wait for the next call with a special guest, who will teach us a specific subject.   

As an internet newbie, I got excited. Mr X looks after my career development, so can’t wait to learn from Mr Z. The topic was related to the training I purchased earlier for $997. At the end of the presentation, I was exposed to another offer this time from Mr Z. And I bought it—another almost thousand dollars invested in myself.

Now I have two mentors and two online programs, empty pockets and being distracted between those two programs. But you know what, I got another invite to another webinar with a special guest and I started to see a pattern emerge.

A few weeks later Mr Z invited me again and I was surprised- this time seeing Mr X, my first mentor, pitching again. I felt like I was trapped in this vicious circle of marketers who sell to each other’s mailing lists. I felt exploited and completely lost trust in these online mentors and gurus! They lost their credibility so I started removing myself from their mailing lists. The unsubscribe button was my friend at this point. 

But I realised that I bought the most expensive programs using webinars. So I looked closely into the mechanics of it.

Webinars have become very popular recently. Any product or service that can educate or provide real value can be sold using this method. It is powerful as it uses “one to many” approach methodology, but also has this personal touch.

It condenses the sales circle where cold prospects quickly build trust in the presenter and make a purchase decision. By mixing teaching, giving value with personal stories as social proof -creates a show where people are easily convinced to buy. It feels like a special event, even when it is pre-recorded and creates a special vibe. Often used scarcity when the offer is only available during the event, pushes people sitting on the fence to make a buying decision.

 There are many types of webinars. 

  1. Presentation is usually from 60 minutes to a few hours long. The presenter shows the problem, provides the solution, goes through an emotional rollercoaster and ends with pitch.  During this type of webinar, the presenter teaches or presents an overview of a product and what is possible to achieve with it.
  2. Mini webinars in a similar format to presentations are usually shorter and take between 30 to 60 minutes. There is less time for teaching but it could also be very powerful. Now people have shorter attention lifespans, so this solves a lack of time problem.
  3. Workshops are usually longer webinars starting from one hour up to a few hours. Some experienced coaches can even do a few days workshop. This is designed for action takers to follow the steps and create quicker results that convince them that the product or service works and want to get more out of it.
  4. A demo webinar is effective for any type of software-based product. It’s very creative. It shows the problem and the quick way to solve it. 
  5. Training webinars are great for customer retention and relationship building. Leading to an upsell in the form of membership or coaching.

So I learned something about webinars, they simply work. Furthermore, as these are high-ticket offers, revenue is far greater. The cheapest product I ever bought this way was $697. The sky’s the limit but programs over £2997 would require either a live event or a phone call conversation to increase conversion.

So for that reason, I decided to sell digital programs using webinars.  

I do not want you to think that all mentors out there are the same. It took me some time, but I found a great mentor that I had worked with for over a year. Will share my experiences in the next post.

To be continued…

This Post Has 23 Comments

  1. Tony Simms

    Hey Tom….. So in the end, were any of the mentors worth the money? And what about webinars, are you using them yourself as a sales tool, or do you just attend? I used to have a webinar that I co-hosted, but to be honest it did not work for me. I have since used much shorter workshops in the form of a five day challenge, and that works much better for me.
    Thanks for telling your story, I am keen to hear more,
    Tony Simms recently posted…# 10: Digital Money MakingMy Profile

    1. Tom

      Thanks, Tony.
      As one of the programs was sold with a lifetime access I still go there from time to time. It is being updated so in the end I think there was money well spent.
      Sadly many of them just try to sell you anything, even seen some casino programs being offered.
      I am a public speaker and one part of our program was devoted to webinars. They are far easier than live presentations in front of an audience, as you can have all the notes you ever need in front of you.
      I know Dean will offer his webinars, so this is my focus for now.
      Then I will do my own also.

      1. David Roper

        Tom, that story sounds way to familiar as I had a similar start. I was fortunate enough to find Dean’s program before I jumped into to many Rabbit holes. However, one program did have lifetime access… it’s a present reminder of past mistakes… looking forward to the path ahead.

        1. Tom

          Hi David, I think this could be a story for many affiliate marketers.
          Sadly many will stay in this hamster wheel, and spend tons of money.
          Then either they find the right one, like you and me, or give up completely.
          All the best in the New Year!

  2. Steve Moore

    Thanks for sharing your plans for selling digital courses through webinars, It does seem the way that the online world is going, Do you plan to build a list of leads that you can send to the webinars?
    I look forward to following your progress,
    Steve Moore recently posted…NEW POST TESTMy Profile

    1. Tom

      Yes, I am building a list using Google ads. With changes to the way we build email lists, I need to wait for guidance as I don’t want to lose my time and money.
      As soon as I get clarity on how to do it the right way, I will restart my campaign.
      Happy New Year!

  3. Yes I would also be interested in the webinar approach. Do our affiliate businesses lend to that model of selling Dean’s products?

    Just a thought as we close out another year!
    Happy New Year!🎆🎈🎊

    1. Tom

      Hi Kate,
      yes with the Affiliate System, there will be prerecorded webinars where you will send your audience too.
      But I will be interested in doing my own for different niches.
      All the best in 2024!

  4. Tim Heard

    Hi Tom, thanks for sharing. I too, ventured down this same rabbit hole on several occasion and had largely, the same experience of them coming back trying to upsell another solution within hours or days of the first webinar.
    It does sound as though have now found you Niche and i look forward to learning more about your success

    1. Tom

      Thank you Tim,
      I will post more about it in the next couple of weeks. I will also share how I build my audience.
      As a beginner, it is important to be aware of this practice. It easily destrictes especially when you start and hit that first obstacle.
      Then as the grass is always greener on the other side of the fence, you might jump over to something that seems to be better, easier or quicker… But most of the time it is an illusion and eventually takes you nowhere.
      Have a good day!

  5. Sherri S Pulcino

    Yes, the internet is full of webinars. A good way to achieve clients, I think. I agree good relationship building. I look forward to seeing how you proceed with this.
    Sherri S Pulcino recently posted…Do You Make New Year Resolutions?My Profile

    1. Tom

      Thank Sherri,
      I agree and think this is a way to sell high-ticket products. But any presentation must be shown to the right audience.
      The presentation skills will play the biggest part.
      I will post more about it shortly.
      All the best!

  6. Alan Lim

    This is called I scratch your back, you scratch mine. Unfortunately, usually at the expense of customers.

    1. Tom

      Thank you Alan,
      this might work in some businesses. But knowing how often people chase the next shiny object, a good mentor should consider that. End of the day this practice might cost him his reputation.
      I am lucky, that my new mentor doesn’t do that.
      Happy New Year

  7. Marc

    Hi Tom,
    As a lad that does voice-over, I can definitely appreciate what you mention. It isn’t as “easy” as some may show it to be and when you’re starting off, you may have the experience of public speaking but it doesn’t mean that anyone will listen to you.
    Knowing how to navigate those areas and the waves that come with it is definitely a big plus.
    Wishing you all the best in 2024!

    1. Tom

      Thank you Marc,
      I think people will listen as long you share your message with the right audience.
      But what you are sharing must be with their time to create that win-win solution.
      Thank you for your wishes, and a Happy New Year!

  8. CJ

    Tom, Webinars and video presentations are a powerful marketing tool. A stat I heard the other day is 80% of all people online prefer video over audio or text. So, it only makes sense that Webinars are so popular and an effective marketing tool. Thanks for sharing this part of your journey. You Got This! CJ

  9. Hi Tom!
    I’ve noticed a lot of these webinars and was stunned to see them lasting several days. They do create a great personal connection that I think is worth exploring for anyone wanting to do online sales. I feel like this is quite a learning curve so I hope your chosen format will come together smoothly for you! All the best!

  10. Martin Lefebvre

    Very interesting post about webinars. The strategy being similar to a movie with the tragic or dramatic experience of the hero in the middle and the happy conclusion/revelation at the end. The recipe works fine so why not apply it to marketing? However, in this field, it’s important to build our critical sense thoroughly in order to not fall again in one of those pitfalls. Wish you a successful happy new year!

  11. Denny Medeiros

    Hi Tom,
    Thanks for your post. I can relate about buying into programs and not getting what was intended but being sold more services. It makes it hard when the right mentor comes along and fear can prevent us from buying in. Thank goodness it didn’t stop us from finding the right mentor/program to follow. Look forward to following you as you progress. All the best in 2024!
    Denny Medeiros recently posted…Goodbye 2023 & Hello 2024 👋 – Check It Out!My Profile

  12. Atif Perwiz

    Tom, great post thanks. It felt like you were writing about me. I had a Mr. X, Y and Z I think. Thanks for webinar breakdown, very useful and it is the model I think we all will strive for. Now you have a great mentor and your can become Mr. A to Z!!! All the best, Atif
    Atif Perwiz recently posted…Affiliate what? Planting my flag (or is it a seedling)My Profile

    1. Tom

      Thank you Atif.
      I like that, be a Mr A to Z.
      Not sure if that wouldn’t be too much to handle dough 🙂
      I feel like I need to give more credit to a few people in my life, that shaped me and pushed me during my journey. That would be a great post in the future, make sure you come back to check it out.

  13. Neal Shead

    Hi Tom
    I can relate to your experience here. I am on the mailing list for a few coaches selling and have noticed that they also cross sell each others products via webinars. I agree that webinars are a method of promoting and selling services that is still effective today.

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